SCAD graduate in Film, Digital Media and Sound Design, Raphael Vieira has spent over two decades expanding the boundaries of audiovisual storytelling — from features selected for Rio and São Paulo International Film Festivals, to pioneering VR experiences that premiered at Venice, to the stages of the world's most iconic music brands.
Since Play9 Content Group's founding in 2019, Raphael has been its long-standing artistic director — leading the company's most relevant audiovisual work from its earliest days, including winning the global pitch for the Prime Video Brasil YouTube channel and directing the Effie Bronze-winning O Boticário "Central do Amor" campaign. This deep creative partnership with Play9 has shaped some of the most iconic cases in Brazil's creator economy.
In 2025, he took the director's chair for Tiny Desk Brasil — NPR and Anonymous Content Brazil's landmark launch of the beloved concert format in Latin America, recording intimate live performances at Google's São Paulo offices with artists including João Gomes, Péricles, Céu, Gloria Groove, and Tulipa Ruiz. Recent work with Red Bull extended his practice into world-record live events, directing the broadcast of Sandro Dias' highest skateboard drop in attempt at 88.91 metres.
He brought the first RED ONE camera to Brazil in 2006, modernizing digital workflows industry-wide. An early adopter of immersive 360° filmmaking, he directed the first VR feature film in Brazil for Universal/Beast. Television credits include Vai Fernandinha (Multishow/Globo, 4 seasons, 75 episodes) and Minha Vida é KIU (GNT). His five feature-length films span fiction, documentary and genre — from the São Paulo Film Festival-nominated Dores de Amores to the award-winning football doc Copa União (Cinefoot Rio & Milan winner).
✦ The son of TV director Roberto Talma and actress Maria Zilda Bethlem, storytelling runs in the family.
Production partners
Play9 Content Group
Anonymous Content
Floresta Produções
Conspiração Filmes
Globo Network
